There are two primary ways to grow your ISO- organically, through your existing sales efforts, and through acquisition.    There is a trade-off between the two strategies: on the one hand you could ratchet up your existing marketing efforts with additional financial investment, and on the other hand you could appropriate additional funds towards an outright ISO or portfolio acquisition.  In contemplating an acquisition, you need to do a significant amount of evaluation, not the least of which is your internal client acquisition costs.  You need to know how much it presently costs your firm to acquire an individual merchant account including all marketing efforts and overhead.  With this information, you can begin to evaluate the trade-offs between expanding your existing sales operation and purchasing an ISO or portfolio. Read more...